Ford Motor Company, in concert with the Susan B. Komen foundation (natch) is "powering" the "Warrors in Pink" campaign, featuring American Idol Kelly Clarkson. So while you are receiving chemo infusions, pulling chunks of your hair out and otherwise just feeling like shit, you can "rock the cause" like the true pink warrior you're supposed to be. Like Kelly, you can wear your rockin' Warrior gear, and imagine the day that your hair will grow out think and full again and blow seductively like Kelly's--all while rockin' the cure, baby! You can "wear it straight up or rock it. Either way, you can rock the world!"
This is a campaign for Breast Cancer awareness. Which means that the money dumped for all this pink crap goes toward manufacturing more pink crap, including those annoying giant pink ribbons that adorn buildings during Breast Cancer Awareness Month. The website states that 100% of proceeds goes to the Susan B. Komen foundation. What I'd like to know is what percentage of that actually goes to research. Greater awareness, the story goes, increases the rates of early detection--but I wonder if there has been a randomized controlled trial that shows that wearing a Warrior Hoody or sending Yoplait stick pink yogurt lids has actually been a statistically significant factor in higher rates of early detection.
I think of the breast cancer patients who have come through our program--like the 42 year-old whose main goal was to have her pain managed without becoming too sedated so that she can still communicate with her 10 year-old daughter. When I think of patients like her, and see this Warrior Rockin The Cure shit--it makes me a bit crazy. When Barbara Ehrenreich wrote her piece for Harper's--"Welcome to Cancerland", I wonder if she had any idea things would get to Warriors in Pink--Powered by Ford. Because Ford Cares. If you have never read Barbara's piece, you can do so here.
Have a great day everyone. I'm off to test-drive a new Warrior Mustang.
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